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SEE INSIDE WELCH’S ZERO BODEGA THAT TURNED INTO A SURPRISE SPEAKEASY

NEW YORK—To introduce its new line of Zero Sugar juices, Welch’s hosted a pop-up experience with a surprise speakeasy at Ideal Glass Studios in the West Village. 

From Jan. 23-26, Welch’s Zero Bodega was designed to resemble an NYC corner store stocked with Zero Sugar-themed merchandise and products including pens, notepads, lip balm, stickers, lunchboxes, and more, as well as its full line of juice flavors such as passionfruit, grape, tropical punch, and strawberry. 

The village view

Willard Morgan is operator of Ideal Glass Studios, a small film stage/flexible space. The artist-run film and TV production studio was founded in 2004 by Morgan, a native New Yorker, actor, and artist. The website calls this space “extremely fun, decadent, and ultimately breathtaking.” The upstairs rooms look like an old brownstone parlor where you can film different sets, have a party or hold a fashion show.

The Village Presents ARTWORKS-IN-PROGRESS Event Salon X At Ideal Glass Studios

The Village is producing their tenth "artworks-in-progress" Salon in the heart of Greenwich Village: SALON X on Monday, May 20th at Ideal Glass Studios in NYC.